Meat Festival Dizajn enterijera restorana by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2023
Meat Festival Dizajn enterijera restorana
Client: AJA Architects Associates
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #148117The Design
About Meat Festival Dizajn enterijera restorana
Meat Festival je dizajn enterijera japanskog yakiniku porodičnog restorana u Tajpeju. Prostor od 224 kvadratna metra inspirisan je tradicionalnim japanskim festivalima. Vatromet, pecanje zlatnih ribica, ulične tezge i dečije igre reinterpretirani su kao dizajnerski elementi. Velike zastave, svetleće kutije, lučne konstrukcije i crvena boja stvaraju prazničnu atmosferu. Sedišta su raspoređena u maniru malih tezgi, a prozirno staklo sa šarama deli gornji deo svake zone. Mrežasti paravani i reflektujući materijali održavaju prostor živahnim, istovremeno štiteći privatnost gostiju.
The Recognition
About the Сребрна награда A' Design Award
Meat Festival Dizajn enterijera restorana је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Meat Festival Dizajn enterijera restorana буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Meat Festival Dizajn enterijera restorana је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
- Dimensions & Packaging
- This is the 224 square meters restaurant.
- Tags
- Interior, Commercial, Taipei, Taiwan, AJA
- Production Technology
- The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.
To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing. - Design Challenge
- The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
- Research
- Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.
In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger. - Inspiration
- Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
- Project Duration
- The project started in August 2021 and finished in September 2021 in Taipei.
- Operation Flow
- This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
- Team Members
- Chang Ming Hu
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