Pattern Play Karte za igru, Kalendar by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2023
Pattern Play Karte za igru, Kalendar
Client: Topys
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #148121The Design
About Pattern Play Karte za igru, Kalendar
Pattern Play je set karata za igru i kalendar osmišljeni da unesu boju u svakodnevni život. Karte za igru nose 54 jedinstvene ilustracije umesto standardnih boja. Slikovne karte su inspirisane kaleidoskopima, dok brojevne karte prikazuju nepravilne šare i oblike. Karte su odštampane na vodootpornom kartonu od 310 g/m² sa crnom sredinom, mat završnom obradom i zaobljenim uglovima. Kalendar uvećava 12 umetničkih dela na specijalnom papiru od 250 g/m² sa linijom za otkidanje, tako da se svaki list može koristiti i kao poster. Cilj dizajna je da unese pozitivu u obične dane.
The Recognition
About the Бронзана награда A' Design Award
Pattern Play Karte za igru, Kalendar је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Pattern Play Karte za igru, Kalendar буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Pattern Play Karte za igru, Kalendar сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
- Dimensions & Packaging
- Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm - Tags
- product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
- Production Technology
- 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
- Design Challenge
- The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
- Research
- As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
- Inspiration
- People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
- Project Duration
- It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
- Operation Flow
- Daily recreational activity and home decoration
- Team Members
- Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie - Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.
Video Credits:
Motion Graphics by Huimeng Li.
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