Old Town of Lijiang Serija ilustracija by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
Old Town of Lijiang Serija ilustracija
by Ju Jijing
Client: Northeastern University of China
Сребрна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #148128
The Design
About Old Town of Lijiang Serija ilustracija
Stari grad Liđang je serija ilustracija stvorena da predstavi i zaštiti kulturu drevnog grada u Kini. Ilustracije prikazuju elemente kulturnog nasleđa, lokalne prizore i slojevite boje u nacionalnom stilu. Svaka slika je nacrtana u softveru za vektorski dizajn u formatu 800 x 800 milimetara i reprodukovana visokokvalitetnom tehnologijom štampe. Serija prenosi prirodno i ljudsko nasleđe Liđanga vizuelnim jezikom prilagođenim savremenom ukusu. Cilj je podizanje svesti javnosti o tradicionalnoj seoskoj kulturi i njenoj zaštiti.
The Recognition
About the Сребрна награда A' Design Award
Old Town of Lijiang Serija ilustracija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Old Town of Lijiang Serija ilustracija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Old Town of Lijiang Serija ilustracija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Team Members
- Designer:Ju Jijing，Art Director: Huo Kai
- Image Credits
- Ju Jijing, 2022
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