Spicy Shrimp Soybean Sauce Ambalaža za sos by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2023
Spicy Shrimp Soybean Sauce Ambalaža za sos
Client: Shenzhen Orange One Advertising Design Co., Ltd
Златна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #149029
The Design
About Spicy Shrimp Soybean Sauce Ambalaža za sos
Spicy Shrimp Soybean Sauce je dizajn ambalaže za pastu od škampa. Za razliku od sličnih proizvoda koji koriste jake i upadljive boje, ova ambalaža sledi jednostavan i prirodan pristup. Spoljašnja ambalaža sadrži kaligrafski znak škampa kao glavni grafički element. Unutrašnja tegla nosi etiketu sa jednostavnim linijskim crtežom. Meka forma ribarske korpe daje proizvodu topao i prirodan karakter. Celokupna ambalaža ne sadrži nerazgradivu plastiku, čime se smanjuje šteta po reke i zemljište. Dizajn takođe ima za cilj podizanje svesti o zaštiti životne sredine.
The Recognition
About the Златна награда A' Design Award
Spicy Shrimp Soybean Sauce Ambalaža za sos је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Spicy Shrimp Soybean Sauce Ambalaža za sos буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Spicy Shrimp Soybean Sauce Ambalaža za sos ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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