Animated Koopmans Logo Korporativni identitet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
Animated Koopmans Logo Korporativni identitet
Client: Rebrandt
Сребрна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Animated Koopmans Logo Korporativni identitet
Koopmans je zamolio Rebrandt da jasnije komunicira širinu asortimana. Reč „štamparija" više ne predstavlja ono što oni rade. Ovaj novi identitet stoga nije samo estetski privlačan dizajnerski jezik već i strateški marketinški instrument koji komunicira širok spektar proizvoda koje mogu ponuditi. Ruud Winder, voditelj dizajna u Rebrandtu, želeo je da se dinamičan radni stav organizacije odrazi u dizajnima. Pokret kontrastira sa prividnom statičnošću štamparske kompanije, upravo ta širina je morala biti naglašena.
The Recognition
About the Сребрна награда A' Design Award
Animated Koopmans Logo Korporativni identitet је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Animated Koopmans Logo Korporativni identitet буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Animated Koopmans Logo Korporativni identitet је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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