Waaron Kuu's Дизајн Бренда by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2023
Waaron Kuu's Дизајн Бренда
Client: Hai Soon Leong Sdn.Bhd
Бронзана награда A' Design Award Winner in Графика Category
- 13,130
- Verified Award Winner
- Verify Award Status for #149135
The Design
About Waaron Kuu's Дизајн Бренда
Ваарон Куу'с је ресторан који представља шест главних етничких култура Малезије. Да би истакао укупну лепоту бренда, тим је користио тамно љубичасту боју да би нагласио сваки културни карактер и додао традиционалне игре и инструменте. Такође су користили различите локалне елементе за украшавање илустрација, постављених у различитим угловима ресторана и на чинијама и амбалажи. Дизајн не само да представља шест главних етничких култура Малезије, већ и ствара јединствени имиџ бренда за ресторан.
The Recognition
About the Бронзана награда A' Design Award
Waaron Kuu's Дизајн Бренда је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Waaron Kuu's Дизајн Бренда буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Waaron Kuu's Дизајн Бренда сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
- Dimensions & Packaging
- Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm - Tags
- Malaysia, Malaysia Food, Branding Design
- Production Technology
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- Design Challenge
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- Research
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- Inspiration
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- Project Duration
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- Operation Flow
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- Patents
- waaron kuns, 2023
- Image Credits
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
