Serel Magic Nadgradni umivaonik by Serel Design Team

Serel Magic Nadgradni umivaonik by Serel Design Team is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн купатилског намештаја и санитарија Competition Category.

ГвозденаСанитарије· 2023

Serel Magic Nadgradni umivaonik

by Serel Design Team

Client: Serel Sanitary Factory

Гвоздена награда A' Design Award Winner in Санитарије Category

24,932
Verified Award Winner
Verify Award Status for #149195

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Serel Magic Nadgradni umivaonik

Serel Magic je nadgradni umivaonik organskog oblika školjke. Umivaonik je izrađen od šamotne keramike livenjem. Dve strukture ispod školjke, jedna sa desne i jedna sa leve strane, nose jedinicu i funkcionišu kao noge. Otpadna voda prolazi kroz levu strukturu i napušta umivaonik kroz skriveni sifonski priključak dizajniran posebno za ovaj umivaonik. Odvod stoga nije vidljiv, što nudi novu percepciju protoka vode. Glatke površine i antibakterijski nano premaz olakšavaju čišćenje.

The Recognition

About the Гвоздена награда A' Design Award

Serel Magic Nadgradni umivaonik је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Serel Magic Nadgradni umivaonik буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Serel Magic Nadgradni umivaonik заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.