To Beauty Identitet brenda za negu kože, ambalaža by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
To Beauty Identitet brenda za negu kože, ambalaža
Client: To Beauty
Сребрна награда A' Design Award Winner in Графика Category
- 66,047
- Verified Award Winner
- Verify Award Status for #149520
The Design
About To Beauty Identitet brenda za negu kože, ambalaža
To Beauty je identitet brenda za negu kože i dizajn ambalaže inspirisan kosmosom i meditativnim iskustvom. Identitet koristi sivu paletu boja i organski simbol koji izražava puls života. Sredstvo za čišćenje lica ima posebno strukturiran zavrtni raspršivač koji jednim pritiskom oslobađa gustu penu, koja zadržava svoju elastičnost i smanjuje iritaciju kože usled trenja. Serum za trepavice koristi airless posudu koja je higijenska i bez konzervanasa. Poklopci spajaju tvrdu spoljašnjost i meku unutrašnjost, sa zrnastom površinom i ugraviranim simbolom.
The Recognition
About the Сребрна награда A' Design Award
To Beauty Identitet brenda za negu kože, ambalaža је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да To Beauty Identitet brenda za negu kože, ambalaža буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. To Beauty Identitet brenda za negu kože, ambalaža је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
- Dimensions & Packaging
- Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm
Spray box
W: 205mm x D: 51mm x H: 51mm
Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm
Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm
Airless container box
W: 53mm x D: 21.5mm x H: 106mm
Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides. - Tags
- skincare, mysterious, branding, packaging, product, japan
- Production Technology
- We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
- Design Challenge
- We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
- Research
- We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
- Inspiration
- People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
- Project Duration
- It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
- Operation Flow
- The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
- Image Credits
- Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
