Hydrowash Mašina za pranje veša by Vishwaksen Shekhawat and Chandradhar S. is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн кућних апарата Competition Category.
СребрнаКућни апарат· 2023
Hydrowash Mašina za pranje veša
by Vishwaksen Shekhawat and Chandradhar S.
Client: Whirlpool of India Ltd.
Сребрна награда A' Design Award Winner in Кућни апарат Category
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- Verified Award Winner
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The Design
About Hydrowash Mašina za pranje veša
Hydrowash je prenosiva poluautomatska mašina za pranje veša sa dva bubnja. Jedan bubanj pere, a drugi centrifugira, dok se veš ručno premešta između bubnjeva. Dugmad postavljena ispod glavnog poklopca kontrolišu vreme pranja, intenzitet pranja, nivo vode i vreme sušenja, što spoljašnjost održava čistom, a unutrašnjost lakom za razumevanje. Unutrašnja zona pranja zadržava prolivanja i prskanja. Ručka za povlačenje i izraženi točkovi omogućavaju da mašinu pomera jedna osoba. Telo je izrađeno od plastike livene brizganjem i ima smiren profil nalik čamcu, prilagođen kompaktnim domovima.
The Recognition
About the Сребрна награда A' Design Award
Hydrowash Mašina za pranje veša је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Hydrowash Mašina za pranje veša буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Hydrowash Mašina za pranje veša је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Portable Semiautomatic twin tub washing machine designed to be pulled & moved single handedly.
Knobs & switches are located under the main lid to make the exterior clean & its interior intuitive.
Minimal monolithic exteriors with delightful detailing give it an unobtrusive & calming presence which allows it to be stored in any living space without visual intrusion or embarrassment. - Dimensions & Packaging
- Width 830mm x Depth 545mm x Height 975mm
Energy Rating - 5 star
Voltage Range 230
Frequency 50 HZ
Operating current (A) 6 - Tags
- Intuitive, Mobility, craftsmanship, low-cost, functional, Unique, Refinement, Wash-Arena, Iconic, Monolithic
- Production Technology
- The design acknowledges all tactile, mental & habitual aspects of the wash process, from the most subtle to the very obvious.
It pushed the boundaries of current production capability & viability to create an Iconic next generation Washing machine
Using injection molded plastics allowed us to balance form & function to achieve our vision.
allowing us to achieve Its boat-like shape reflecting its mobility story.
Subtle but complex surfacing that accentuate its sculptural aspects & minimal part joinery detail all coming together to set a benchmark of Aesthetics, craftsmanship & user experience. - Design Challenge
- Cost sensitivity, conservative mindset of the consumer segment were the main constraints for this unique & differentiated design. To make this vision a reality was a calculated risk for the business leaders, a formidable optimization challenge to the engineering and manufacturing team and test of persistence for the design team.
These intangible challenges were overcome by the passion and commitment to this design vision and the consumer benefit by all stakeholders at Whirlpool. - Research
- The project looked into all aspects of daily life of the low income consumer.
An internal team created the methodology & closely guided it execution by an external research agency. Along with looking for practical insights of laundry activities, insights related to indirect factors like lifestyle, habits & culture were also extensively researched. Compassion & empathy for the consumer took the research to deeper level & provided insights that were not realized & expressed before. The new design was evaluated through a Nation wide user survey.
to Cover a huge spectrum of cultural & geographical diversity of India.
Full size prototypes & focus group discussions helped to clarify key insights. - Inspiration
- To provide a delightful experience to a first time user who previously hand washed clothes, whose key expectations are reduced manual labor, functional simplicity & flexibility at a low price.
It’s Wash Arena interior contains all spills & splashes enables a hassle free wash experience & Its boat like profile, wheels & a Pull handle grant it intuitive ergonomic mobility to aid & celebrate all tactile effort of the user whilst seamlessly fitting into any practical & emotional context. - Project Duration
- The Project started with design conceptualization in August 2019 and product was launched in the market in July 2022
- Operation Flow
- This semi automatic machine has 2 tubs, for washing & drying. Water is delivered to the tubs through a water selector inbuilt in the supply pipe interface. Operation of the wash & spin dry is controlled by the knobs. First two knobs control the time & intensity of the wash process, the other knobs control water level & dryer time. Clothes need to be manually transferred between the tubs. This machine mechanizes the clothes wash process in stages but keeps the entire process open to active customization & adjustment. This machine has an ergonomic pull handle & pronounced wheels that enables easily movement between storage & usage space making it an efficient addition to the lifestyle in low income compact housing.
- Team Members
- Vishwaksen Shekhawat
Chandradhar Singh Rathore
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