Shadlee Ambalaža za pića by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2023
Shadlee Ambalaža za pića
Client: Shadlee Co., Ltd.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #150114The Design
About Shadlee Ambalaža za pića
Shadlee je dizajn ambalaže za seriju bezalkoholnih koktela (mocktail pića). Pića su namenjena ljudima koji ne žele da piju alkohol na zabavama. Predstavljeno je pet ukusa, a svaka flaša nosi ilustraciju drugačije životinje. Lica životinja su pojednostavljena u ravne geometrijske oblike i nacrtana ručno u modernom stilu. Primenjene su boje visokog kontrasta kako bi etikete bile uočljive na polici. Vizuelno jedinstvo povezuje svih pet etiketa, dok šarene ilustracije stvaraju vedru atmosferu.
The Recognition
About the Бронзана награда A' Design Award
Shadlee Ambalaža za pića је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Shadlee Ambalaža za pića буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Shadlee Ambalaža za pića сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
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