Co-Grain Ambalaža za žitarice by Lide Ma, Zhiyi Zou and Yuxuan Mao is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2023
Co-Grain Ambalaža za žitarice
by Lide Ma, Zhiyi Zou and Yuxuan Mao
Client: Co-Grain
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #150157The Design
About Co-Grain Ambalaža za žitarice
Co-Grain je ambalaža za žitarice koja se može pretvoriti u hranilicu za ptice. Ambalaža je izrađena od visokokvalitetnog kraft papira, koji se štampa, oblaže, seče, lepi i oblikuje. Kada žitarice ne mogu biti potrošene pre isteka roka trajanja, kutija se menja u četiri koraka. Prsten za trganje na vrhu formira uzicu za kačenje, osnova se otvara i umeće se nosač kako bi se stvorila platforma za stajanje, a unutrašnji otvor se otcepljuje kako bi se omogućio pristup zrnevlju. Dizajn smanjuje bacanje hrane i pomaže pticama da pronađu hranu u gradovima.
The Recognition
About the Бронзана награда A' Design Award
Co-Grain Ambalaža za žitarice је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Co-Grain Ambalaža za žitarice буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Co-Grain Ambalaža za žitarice сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
- Dimensions & Packaging
- Length 86mm Width 100mm Height 225mm
- Tags
- cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
- Production Technology
- Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
- Design Challenge
- During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
- Research
- We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
- Inspiration
- We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
- Project Duration
- The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
- Operation Flow
- This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
- Patents
- Patent application in process
- Team Members
- Designer: Zhiyi Zou
Designer: Yuxuan Mao
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