Moonshot Cafe Izložbeni štand by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2023
Moonshot Cafe Izložbeni štand
Client: Takeshi Yoshida
Сребрна награда A' Design Award Winner in Ентеријер Category
- 20,787
- Verified Award Winner
- Verify Award Status for #150177
The Design
About Moonshot Cafe Izložbeni štand
Ovaj dizajn je kreiran za japanski paviljon na sajmu CES 2023, jednoj od najvećih tehnoloških konvencija na svetu. Inspirisan je jednostavnošću i minimalizmom, temeljnim konceptom Zen-a, koji prati Japan od davnina. Retko se viđa kafić umesto standardnog izložbenog štanda na konvenciji. Prostor teži da postane oaza u kojoj počinje interakcija. Takođe je fokusiran na transparentnost i prostranstvo, s obzirom na nizak plafon prostora. Pored toga, sadrži mnogo zelenila, pokazujući ekološku osvestnost, smanjenje otpada i stvarajući prijatan ambijent.
The Recognition
About the Сребрна награда A' Design Award
Moonshot Cafe Izložbeni štand је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Moonshot Cafe Izložbeni štand буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Moonshot Cafe Izložbeni štand је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
- Dimensions & Packaging
- The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
- Tags
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
- Production Technology
- The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
- Design Challenge
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
- Research
- In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Inspiration
- This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Project Duration
- The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
- Operation Flow
- Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
