Red Gladiolus Poklon kutija za orašaste plodove by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Red Gladiolus Poklon kutija za orašaste plodove
by Guangzhou Miguo Food Co.,Ltd
Client: Guangzhou Miguo FoodCo.,Ltd
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #150475
The Design
About Red Gladiolus Poklon kutija za orašaste plodove
Red Gladiolus je poklon kutija dizajnirana za pakovane orašaste plodove. Kutija ima uspravnu trouglastu formu inspirisanu šišarkom, stvarajući vizuelnu vezu sa logotipom brenda i sa konceptom brenda o snažnom i uspravnom rastu. Crvena i roze zlatna čine paletu boja, primenjenu na papir teksture nalik somotu, sa detaljima u roze zlatnoj boji dodatim toplim štampanjem. Kopča od jagnjeće kože postavljena je sa svake strane i koristi se za otvaranje kutije. Unutra su orašasti plodovi u teglama predstavljeni zajedno sa krckalicom za orahe i uputstvom. Kutija ima dimenzije 410 x 410 x 150 milimetara.
The Recognition
About the Сребрна награда A' Design Award
Red Gladiolus Poklon kutija za orašaste plodove је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Red Gladiolus Poklon kutija za orašaste plodove буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Red Gladiolus Poklon kutija za orašaste plodove је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
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