Japanese Sake Дизајн Амбалаже by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Japanese Sake Дизајн Амбалаже
Client: Hasegawa Brewery Co.
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Japanese Sake Дизајн Амбалаже
Ово је посебан саке дизајн креиран у знак сећања на 180. годишњицу Хасегава Саке пиваре. 180 година традиционалног укуса и вештина преноси се кроз генерације, а прстен на дрвету је коришћен као главни визуелни приказ историје и будућности. Боје целе спољне кутије инспирисане су бојењем мастилом како би се изразила традиција и луксуз. Комеморативни лого је одштампан у злату како би одговарао породичном грбу пиваре. Боца унутра је контрастна црна слика. Храпавост боце изражава тежину традиције и технологије.
The Recognition
About the Сребрна награда A' Design Award
Japanese Sake Дизајн Амбалаже је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Japanese Sake Дизајн Амбалаже буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Japanese Sake Дизајн Амбалаже је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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