Galaxy Trail X Ambalaža za hranu povodom Festivala sredine jeseni by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2023
Galaxy Trail X Ambalaža za hranu povodom Festivala sredine jeseni
by Hu Jijun
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #150683The Design
About Galaxy Trail X Ambalaža za hranu povodom Festivala sredine jeseni
Galaxy Trail X je dizajn ambalaže za hranu povodom Festivala sredine jeseni, razvijen u saradnji sa planetarijumom. Spoljašnje kućište je srebrna metalna kutija u obliku trougla, forme odabrane zbog svojih veza sa svemirom i komunikacijom. Za razliku od standardnih ravnih limenih kutija, gornji deo kućišta je izdignut za jedan centimetar, izražavajući želju da se probije ravan i posegne ka zvezdama. Unutrašnja obloga zamenjuje plastičnu penu kartonskom strukturom koja se fiksira međusobno uklopljenim jezičcima, bez lepka. Kutija ima dimenzije 361 puta 312 puta 75 milimetara.
The Recognition
About the Златна награда A' Design Award
Galaxy Trail X Ambalaža za hranu povodom Festivala sredine jeseni је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Galaxy Trail X Ambalaža za hranu povodom Festivala sredine jeseni буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Galaxy Trail X Ambalaža za hranu povodom Festivala sredine jeseni ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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