Oat Milk Primarna funkcija: Ambalaža za pića by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2023
Oat Milk Primarna funkcija: Ambalaža za pića
Client: Wallrus Design Studio
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #150948The Design
About Oat Milk Primarna funkcija: Ambalaža za pića
Tekst knjige: Oat Milk je dizajn ambalaže za biljni napitak na bazi ovsenog mleka. Pakovanje je aseptička kartonska kutija dimenzija 85 mm širine, 85 mm dubine i 230 mm visine, a grafika je izrađena fleksografskom štampom. Na pakovanju se nalaze ilustracije mladih ljudi različitih stilova života, koje predstavljaju napitak kao nov i nutritivno bogat. Zdrave svakodnevne navike prikazane su na suptilan način kroz slike. Cilj dizajna je da se istakne na polici i privuče potrošače koji još uvek ne poznaju ukus ovsenog mleka da ga probaju.
The Recognition
About the Бронзана награда A' Design Award
Oat Milk Primarna funkcija: Ambalaža za pića је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Oat Milk Primarna funkcija: Ambalaža za pića буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Oat Milk Primarna funkcija: Ambalaža za pića сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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