Snow Peak Vizuelni identitet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
Snow Peak Vizuelni identitet
by Yunnan Tech and Business University
Client: Yunnan Tech and Besiness University
Сребрна награда A' Design Award Winner in Графика Category
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The Design
About Snow Peak Vizuelni identitet
Prepoznatljivost je važan pokazatelj evaluacije u dizajnu logotipa. Kako upotrebiti jednostavan dizajnerski jezik da bi se hotel integrisao sa kompleksnom i promenljivom znamenitošću Potala palata, predstavlja jednu od poteškoća u celokupnom dizajnu. Potala palata je sveta građevina u očima Tibetanaca. Stoga je dizajnerski tim pročistio najreprezentativnije stubove kao dizajnerske elemente i kreirao sliku trodimenzionalne Potala palate kroz dvodimenzionalne tehnike, tako da prenosi snažan regionalni stil.
The Recognition
About the Сребрна награда A' Design Award
Snow Peak Vizuelni identitet је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Snow Peak Vizuelni identitet буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Snow Peak Vizuelni identitet је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
- Research
- The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
- Inspiration
- As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
- Project Duration
- The project started in March 2022 in Kunming and finished in May 2022 in Kunming
- Operation Flow
- Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
- Team Members
- Liu Kaiyi
Zhang Weiwei
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