Odaya Home Паковање by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2023
Odaya Home Паковање
Client: ODAYA Home
Гвоздена награда A' Design Award Winner in Паковање Category
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The Design
About Odaya Home Паковање
Амбалажа Одаиа Хоме потребна је да одражава умешност ручно шивене чипке и симболичку вредност украса. Фигура пауна, кључни елемент у првој колекцији за бригу и љубав Одаиа Хоме, традиционални је чувар дома. Дизајн амбалаже развио је слику пауна у фину златну мрежу перја, која подсећа на само прављење чипке. Прича о бренду је испричана на унутрашњој страни поклопца поклон кутије, док је деликатна марамица са слоганом бренда „Припадаш и ово је дом, Одаиа дом“; пружа нежни омотач за фину памучну сатенску тканину изнутра.
The Recognition
About the Гвоздена награда A' Design Award
Odaya Home Паковање је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Odaya Home Паковање буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Odaya Home Паковање заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
- Dimensions & Packaging
- Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm - Tags
- artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
- Production Technology
- Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold. - Design Challenge
- The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies. - Research
- The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
- Inspiration
- The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love. - Project Duration
- The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
- Operation Flow
- The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box. - Patents
- Copyrights belong to Elena Gamalova, 2023.
- Image Credits
- Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home
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