Elegance and Modernity Izložbeni štand by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Izložbeni štand by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Сајамска архитектура, ентеријери и изложбени штандови Competition Category.

ЗлатнаСајам· 2023

Elegance and Modernity Izložbeni štand

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Златна награда A' Design Award Winner in Сајам Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elegance and Modernity Izložbeni štand

Elegancija i modernost je izložbeni štand kreiran za sajam u Nirnbergu. Štand ima dimenzije 21,5 sa 11 metara, sa zidovima visokim 5 metara. Crne i betonske završne obrade kombinovane su sa biljnim elementima i pažljivo osmišljenim osvetljenjem kako bi se proizvodi predstavili u mirnom ambijentu. Fasada je izrađena od laminata, viseća instalacija zlatnog oblaka formirana je od metalne ograde, a izložbene jedinice su lakirane u zlatnoj boji. Sve delove su izradili stolari u sopstvenoj radionici. Ekran dimenzija 6 sa 3,5 metara prikazuje film koji privlači posetioce iz daljine.

The Recognition

About the Златна награда A' Design Award

Elegance and Modernity Izložbeni štand је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Elegance and Modernity Izložbeni štand буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Elegance and Modernity Izložbeni štand ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo