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Addpakk Primarna funkcija: Ambalaža za društvenu igru by Mono Design Studio

Addpakk Primarna funkcija: Ambalaža za društvenu igru by Mono Design Studio is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.


БронзанаПаковање· 2024

Addpakk Primarna funkcija: Ambalaža za društvenu igru

by Mono Design Studio

Client: Mono Design Studio

Бронзана награда A' Design Award Winner in Паковање Category

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Verified Award Winner

Verify Award Status for #151434

Colors

The Design

About Addpakk Primarna funkcija: Ambalaža za društvenu igru

Tekst knjige: Addpakk je društvena igra osmišljena za devojačka i momačka veče. Sama ambalaža funkcioniše kao igračka. Set je sačinjen od osnovnih geometrijskih oblika koji se mogu kombinovati u figure na mnogo različitih načina. Gosti na ovakvim zabavama često se ne poznaju međusobno, pa igra koristi jednostavan i vedar koncept koji pomaže ljudima da se upoznaju. Svaka figura predstavlja drugačiji karakter i drugačiju ličnost. Poistovećivanje sa figurama predstavlja igrivi deo igre. Kutija je izrađena od srednje debelog belog papira sa mat folijom, a dvostruki zid daje kutiji čvrstinu.

The Recognition

About the Бронзана награда A' Design Award

Addpakk Primarna funkcija: Ambalaža za društvenu igru је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Addpakk Primarna funkcija: Ambalaža za društvenu igru буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Addpakk Primarna funkcija: Ambalaža za društvenu igru сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This board game is made for bachelor and bachelor parties. The packaging itself functions as a toy. It is built from basic geometric shapes and can be combined into figures as desired. During such events the participants usually do not know each other, that is why the team developed an easily interpretable, cheerful concept which brings people close to each other. Each figure is a different character and a different personality. Identifying with figures is the fun part of the game.
Tags
boardgames, partygames, bachelorparty, bacheloretteparty, bridetobe, bride, bridalshower, fiancee, spouse, props
Production Technology
We use medium-thick white paper with matte foil, the double wall of the box ensures its hold. We found its freshness in simple shapes on a white background. We used the card’s two to one ratio as a basis and this is reflected on all surfaces. One figure can be placed from four cards, so one figure can also be placed from four boxes.
Research
We started with a workshop, after we made qualitative in-depth Interviews in addition to market analysis and data collection on competitors. As a result we had to give the brand a crisp, fresh and loud, essence, thus we designedthe visual with high contrast on white surfaces with vivid shapes, all props and games together in one box.
Inspiration
We were inspired by building block games. We combined it with the movement of cards. The logo works on surfaces like cards do inside a box, it shakes and fills an entire area. The redundant letter in the logotype reflects on the company, who add this pakk together as a gift. In the uniquely designed font family, the accents and punctuation have been exaggerated and they form a kind of caricature of themselves. We have made the letters dance so they can express the game dynamically.
Patents
Copyrights belong to Hanna Szigeti, 2023.
Team Members
Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota
Image Credits
Creator: Mono Design Studio
Creative Director: Reka Rodler
Art Director: Eszter Dusa-Kovacs
Junior Gaphic Designer: Noemi Kersak
Customer: Hanna Szigeti
Photographer: Balint Csizmadia
Video: Zoltan Tukacs
Video: Viktor Dusa
Printing Producer: Duplex Rota

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