Hong Kong Book Fair 2022 Јавна изложба — аутор Dury Chin

Дизајн Hong Kong Book Fair 2022 Јавна изложба аутора Dury Chin је високо цењени добитник веома престижне награде 2024 Бронзана награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

БронзанаДогађај· 2024

Hong Kong Book Fair 2022 Јавна изложба

аутор: Dury Chin

Клијент: Hong Kong Trade Development Council

Добитник награде Бронзана награда A' Design Award у категорији Догађај

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Боје

Дизајн

О дизајну Hong Kong Book Fair 2022 Јавна изложба

Сајам књига у Хонгконгу 2022. је јавна изложба одржана у Конгресном и изложбеном центру Хонгконга у четврти Ван Чаи. 32. издање обухватило је 55.100 квадратних метара и окупило више од 700 излагача. Уметничка галерија представљала је средиште догађаја и била је подељена на три зоне: Градска књижевност, Архитектура Хонгконга и Укус Хонгконга. Изложбени панели су израђени од вишекратних алуминијумских рамова прекривених винилом, поликарбонатом и стаклом, претходно израђених и тестираних ван локације одржавања. Биоразградиви теписи су коришћени како би производња била одрживија.

Признање

О награди Бронзана награда A' Design Award

Hong Kong Book Fair 2022 Јавна изложба је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Hong Kong Book Fair 2022 Јавна изложба буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Hong Kong Book Fair 2022 Јавна изложба сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Being the first large-scale event in 2022 consists of 55100 m2 exhibition space, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Since 1990, the Fair has developed from a mere promotion platform for the industry to an annual territory-wide major reading and cultural event for the public of Hong Kong.
Димензије и паковање: The area of the Art Gallery: City Literature was approximately: 47mL x 4mD x 2.5mH, HK Architecture was approximate: 29mL x 10mD x 2.5mH, Taste of Hong Kong was approximate: 20mL x 10mD x 2.5mH. Both areas are surrounded by aluminum system structures with polycarbonate panels, and glass showcases with system structure.
Ознаке: Book Fair, Hong Kong, History and City Literature, HKTDC
Технологија производње: Due to the limited setup day, the display items were prefabricated and tested off-site prior to being reassembled onsite. These included the rotatable book stand, display props, and all flipping icons. All panels were made from reusable aluminum structure frames covered with vinyl, polycarbonate, and glass finish. The audio-visual equipment, TV screen, and display furniture were hired by other parties. To be more sustainable in the overall production biodegradable carpets were used.
Дизајнерски изазов: 3 identical zone: City literature, HK Architecture and Taste of HK was harmony cohere as an Art Gallery of 2022. Aptly adopting the flipping concept on old literature and objects, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke video content highlighting various literature authors, photos, and cultural-related objects.
Истраживање: Our design rationale was to create a visual series combining with HK Traditional Culture and Objects. This project combined special displays of Art Gallery Exhibitions for visitors to explore HK Food Culture, Historical Authors and Architecture Photos as well as a Kids Comic Area to feature old comic book covers. Following the central theme Inspirational and Motivational Reading, the HK Book Fair 2022 introduced some of the best inspirational authors and books of this genre to renders, aiming to bring HK citizens together and encourage them to seek out motivational books that could help people to face the challenges ahead after the pandemic.
Инспирација: A Neo-composition of Hong Kong heritage and traditional symbols. By using elements from old literatures and objects, book binding and flipping methods as the core to create a unique graphic series of Hong Kong Book Fair. In order to portray the key message of each display, we focused on the interplay between bold icons and solid colors, then turned these to different illustrations expressing the interests of reading books.
Трајање пројекта: The duration for the project took 3 months from initial briefing to onsite completion. It was launched from 20 to 26 July 2022 and ran for 7 days. HK Book Fair was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Ток рада: Art Gallery was the focus of Hong Kong Book Fair every year. This year, it was composed of: City Literature, and HK Architecture and Taste of Hong Kong three zones. First, the spreading of descriptive panels creates a museum-look-like atmosphere to enhance the visitor experience by different literature authors. Second, to collaborate with National Geographic, selected photos of iconic Hong Kong architecture photo were spatially displayed on a semi-transparent panel to create a Gallery look-alike. Third, an eye-catching color zoning with various posters, packaging, news clipping, miniatures, and books, to compose nostalgia for Hong Kong’s food culture. Three individual Zones worked in harmony to create a journey for the visitor to walk through, to experience an exceptional and unique sense of Hong Kong’s culture.
Чланови тима: HKTDC Creative Department
Заслуге за фотографије: Hong Kong Trade Development Council