Pavanpet Hrana za kućne ljubimce by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
Pavanpet Hrana za kućne ljubimce
Client: Pavanpet
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #151937The Design
About Pavanpet Hrana za kućne ljubimce
Obično, pošto ljudi smatraju kućne ljubimce članovima svojih porodica i decom, dizajn ambalaže je u crtanom stilu. Upotreba likova može ojačati vezu sa posmatračem i stvoriti privlačno okruženje. Kao rezultat toga, ambalaža ima istaknutu i posebnu vizuelnu povezanost. Lica životinja su veoma pametno dizajnirana i njihovi osmesi i sreća su jasno vidljivi, što pokazuje efekat ovog proizvoda na njih. Korišćenje jednostavnih boja bez detalja stvara bolje razumevanje slike i svrhe.
The Recognition
About the Бронзана награда A' Design Award
Pavanpet Hrana za kućne ljubimce је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Pavanpet Hrana za kućne ljubimce буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Pavanpet Hrana za kućne ljubimce сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
