Hernuta Day Pakovanje sušenog voća by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
Hernuta Day Pakovanje sušenog voća
Client: Hernuta Day
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #152050The Design
About Hernuta Day Pakovanje sušenog voća
U dizajniranom pakovanju, lik gospodina Hernute predstavlja jednu od jedinstvenih karakteristika - avanturistički lik u svetu orašastih plodova. Ostale karakteristike dizajna obuhvataju jednostavnost dizajna pakovanja (bela pozadina sa stvarnom slikom proizvoda koristeći crno-belu sliku kao fantaziju). Svako pakovanje priča priču o avanturi, a istovremeno, vidite dinamična i posebna pakovanja.
The Recognition
About the Бронзана награда A' Design Award
Hernuta Day Pakovanje sušenog voća је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Hernuta Day Pakovanje sušenog voća буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Hernuta Day Pakovanje sušenog voća сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- Dimensions & Packaging
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- Tags
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- Production Technology
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- Design Challenge
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- Research
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - Inspiration
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- Project Duration
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- Image Credits
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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