Greenfun Mobilna aplikacija by Xingcheng Zhu

Greenfun Mobilna aplikacija by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.

ГвозденаМобилни· 2024

Greenfun Mobilna aplikacija

by Xingcheng Zhu

Client: XC Studio

Гвоздена награда A' Design Award Winner in Мобилни Category

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Verified Award Winner

Verify Award Status for #152485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greenfun Mobilna aplikacija

Greenfun je mobilna aplikacija dizajnirana da podrži negu biljaka i podigne svest o životnoj sredini. Korisnici prepoznaju biljke oko sebe pomoću pametnog telefona i usvajaju njihove digitalne verzije u ličnom vrtu. Proširena stvarnost prikazuje kako se biljke menjaju tokom četiri godišnja doba, dok tehnologija zasnovana na lokaciji pomaže u pronalaženju biljaka za usvajanje u blizini. Prijatelji mogu biti pozvani da se pridruže aktivnostima u prirodi, a vrtovi se mogu posećivati radi razmene biljaka. Bodovi zarađeni kroz ove aktivnosti donose popuste prilikom kupovine pravih biljaka.

The Recognition

About the Гвоздена награда A' Design Award

Greenfun Mobilna aplikacija је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Greenfun Mobilna aplikacija буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Greenfun Mobilna aplikacija заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents: No
Image Credits: All images are credited by the designer Xingcheng Zhu.