Serum Pakovanje za Kozmetiku by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Serum Pakovanje za Kozmetiku
Client: ABC Design Communication
Гвоздена награда A' Design Award Winner in Паковање Category
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The Design
About Serum Pakovanje za Kozmetiku
Njegova vizuelna simbolika sa grand prix zastavom komunicira brzinu i efikasnost delovanja proizvoda protiv bora. Odraz snage i brzine rekonstruktivnih sposobnosti proizvoda na ljudskoj koži bio je inspiracija za vizuelni dizajn. Kako bi se naglasio njegov kapacitet, inspiracija je bila crno-bela kockasta zastava grand prixa, koja označava brzo delovanje proizvoda u obezbeđivanju zaštite kože. Najteži deo procesa bila je saradnja sa štamparom, kako bi se postigao reljefni otisak na srebrnoj kutiji.
The Recognition
About the Гвоздена награда A' Design Award
Serum Pakovanje za Kozmetiku је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Serum Pakovanje za Kozmetiku буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Serum Pakovanje za Kozmetiku заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. - Dimensions & Packaging
- Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
- Tags
- cosmetics, frezyderm, serum, silver, packaging
- Production Technology
- The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action. - Design Challenge
- The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
- Research
- Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered. - Inspiration
- The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. - Project Duration
- The project started in April 2022 in Athens and finished in November 2022 in Athens.
- Operation Flow
- Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
- Team Members
- George Ziakas
Andromachi Kakava
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