Smoothies Brendiranje Hrane by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Smoothies Brendiranje Hrane
Client: ABC Design Communication
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #152745The Design
About Smoothies Brendiranje Hrane
U svetu koji je neprestano u pokretu i gde vreme pritiska, Jean Paul Lab smutiji odgovaraju vožnjom na biciklima u pakovanjima od šest, punim zabave i odličnih ukusa. Biciklisti postaju simbol slobode. U svim godišnjim dobima se kreću neuobičajeno hrabro, otkrivajući puteve koji im živote ispunjavaju užitkom, baš kao i ukus skriven u smutijima. Vreme je da se prepustite i zaputite u čarobni svet ukusa Jean Paul Lab prateći rute užitka.
The Recognition
About the Гвоздена награда A' Design Award
Smoothies Brendiranje Hrane је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Smoothies Brendiranje Hrane буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Smoothies Brendiranje Hrane заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Dimensions & Packaging
- Label: Width 110mm x Height 160mm
- Tags
- smoothies, jean paul lab, vintage, packaging
- Production Technology
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - Design Challenge
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Research
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - Inspiration
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - Project Duration
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Operation Flow
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- Team Members
- George Ziakas
Costas Lakis
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
