Jelenew Biciklistički dres kratkih rukava by Jelenew Incorporated

Jelenew Biciklistički dres kratkih rukava by Jelenew Incorporated is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн спортске опреме, фитнес и рекреативне опреме Competition Category.

СребрнаСпортска опрема· 2024

Jelenew Biciklistički dres kratkih rukava

by Jelenew Incorporated

Client: Jelenew Incorporated

Сребрна награда A' Design Award Winner in Спортска опрема Category

51,518

Verified Award Winner

Verify Award Status for #152798

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelenew Biciklistički dres kratkih rukava

Jelenew je biciklistički dres kratkih rukava dizajniran za bicikliskinje. Dres je izrađen od tehničke tkanine sa aerodinamičkim prugama, koje preusmeravaju paralelno strujanje vazduha u kanale i smanjuju otpor. Tkanina kombinuje 85 procenata najlona sa 15 procenata poliuretanskih vlakana i teži 115 grama po kvadratnom metru, tako da gotov dres teži 125 grama. Profesionalni kroj primenjen je na grudima, struku i leđima kako bi odgovarao ženskim oblicima tela i pružio odmerenu kompresiju mišićima. Reflektujući logo na leđima poboljšava vidljivost pri slabom osvetljenju.

The Recognition

About the Сребрна награда A' Design Award

Jelenew Biciklistički dres kratkih rukava је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Jelenew Biciklistički dres kratkih rukava буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Jelenew Biciklistički dres kratkih rukava је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
Dimensions & Packaging: 10*600*540mm
Tags: female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
Production Technology: fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
Design Challenge: The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
Research: Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
Inspiration: The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
Project Duration: The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
Operation Flow: The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.