Forty-Nine Union Liquor Pakovanje za alkoholna pića by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2024
Forty-Nine Union Liquor Pakovanje za alkoholna pića
by Yamin Zhu
Client: Forty-Nine Union Design Department
Златна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #152984The Design
About Forty-Nine Union Liquor Pakovanje za alkoholna pića
Ovaj ansambl uključuje belu porcelansku posudu koja potiče iz grada u Kini, priznatog kolevkom porcelanske umetnosti. U kompletu je pregrada ukrašena motivom iz slavne dinastije Šang, četiri čašice i posuda za četke izrađena od plave i bele podglazurne porcelane. Svi elementi su elegantno predstavljeni u prostranoj drvenoj kutiji. Svaki element služi kao upečatljivo predstavljanje kineskog kulturnog etosa, objedinjujući trajne principe istraživanja, otpornosti i očuvanja nasleđene domišljatosti.
The Recognition
About the Златна награда A' Design Award
Forty-Nine Union Liquor Pakovanje za alkoholna pića је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Forty-Nine Union Liquor Pakovanje za alkoholna pića буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Forty-Nine Union Liquor Pakovanje za alkoholna pića ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
- Dimensions & Packaging
- Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.
The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.
The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.
Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal. - Design Challenge
- There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
- Research
- The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
- Inspiration
- Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
- Project Duration
- The project started in April 2023 in Shanxi, China and finished in May 2023.
- Operation Flow
- This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
- Patents
- 202330374354.2
202330374352.3
202330374350.4
202330374346.8
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