Rebud Healing Garden Brendovni identitet by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2024
Rebud Healing Garden Brendovni identitet
Client: Jingling Zheng
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #153902The Design
About Rebud Healing Garden Brendovni identitet
U duhu inkluzivnosti, ReBud je stvorio svetilišta gde je moguće ostvariti povezanost sa prirodom. Utemeljeno na naučnim istraživanjima, neguje blagostanje kroz iskustva potpunog uranjanja u prirodu. Inkluzivni prostori podstiču svesnost, saosećanje i otpornost. U isceliteljskom vrtu, nada pusti korenje, oporavak procveta, a osećaj pripadnosti napreduje. U ReBud-u čeka bogata paleta terapeutskih iskustava, od umirujućih joga sesija do intimnih muzičkih intermecoa, susreta književnog kluba i umetnosti na otvorenom.
The Recognition
About the Бронзана награда A' Design Award
Rebud Healing Garden Brendovni identitet је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Rebud Healing Garden Brendovni identitet буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Rebud Healing Garden Brendovni identitet сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
- Dimensions & Packaging
- The sizes vary based on their different uses.
- Tags
- Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
- Production Technology
- ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
- Design Challenge
- A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
- Research
- The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
- Inspiration
- As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
- Project Duration
- The project started in New York in February 2023 and was completed in April 2023.
- Operation Flow
- ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
- Team Members
- Jingling Zheng
- Image Credits
- Jingling Zheng
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