Guyuelongshan Ambalaža za kinesko pirinčano vino by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2024
Guyuelongshan Ambalaža za kinesko pirinčano vino
by Yuejun Chen
Client: Shenzhen Red Deer Cultural Creative Design Co., LTD
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #153976The Design
About Guyuelongshan Ambalaža za kinesko pirinčano vino
Guyuelongshan je dizajn ambalaže za kinesko pirinčano vino iz provincije Džeđang u Kini. Vino se proizvodi tradicionalnim postupkom i ima nizak sadržaj alkohola, što ovo piće čini pogodnim za svakodnevnu upotrebu među mlađim potrošačima. Ambalaža prati estetiku kineskog pejzažnog slikarstva, a forma posude sugeriše planine, vodu i zalazak sunca. Cilj dizajna je da osveži jednostavan izgled starijih ambalaža pirinčanog vina i da predstavi orijentalnu kulturu na moderan način. Ambalaža ima širinu od 340 mm, dubinu od 130 mm i visinu od 150 mm.
The Recognition
About the Сребрна награда A' Design Award
Guyuelongshan Ambalaža za kinesko pirinčano vino је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Guyuelongshan Ambalaža za kinesko pirinčano vino буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Guyuelongshan Ambalaža za kinesko pirinčano vino је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
- Dimensions & Packaging
- Width :340 mm x Depth :130 mm x height :150 mm
- Tags
- Chinese liquor, Oriental aesthetics, packaging design, illustration
- Production Technology
- Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
- Design Challenge
- The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
- Research
- Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
- Inspiration
- Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
- Project Duration
- The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
- Operation Flow
- First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.
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