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Gujin-National Treasure Ambalaža za flašu bajđoua by Hua Yun

Gujin-National Treasure Ambalaža za flašu bajđoua by Hua Yun is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.


ГвозденаПаковање· 2024

Gujin-National Treasure Ambalaža za flašu bajđoua

by Hua Yun

Гвоздена награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Gujin-National Treasure Ambalaža za flašu bajđoua

Gujin-Nacionalno blago je dizajn ambalaže za kineski bajđou. Flaša je izrađena od keramike, sa telom boje belog žada i pozlaćenim poklopcem i postoljem. Kvadratno postolje podseća na žad pečat drevnog kineskog plemstva. Pet zmajeva okupljenih na spoljašnjem poklopcu simbolizuju nacionalni prosperitet i mir. Unutra, sferni čep nosi šaru zmaja. Forma se oslanja na kinesku carsku kulturu i tradicionalnu orijentalnu estetiku. Flaša ima širinu od 200 mm, visinu od 350 mm i dubinu od 200 mm. Dizajn služi i kao posuda i kao dekorativni predmet za izlaganje i kolekcionarstvo.

The Recognition

About the Гвоздена награда A' Design Award

Gujin-National Treasure Ambalaža za flašu bajđoua је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Gujin-National Treasure Ambalaža za flašu bajđoua буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Gujin-National Treasure Ambalaža za flašu bajđoua заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East
Dimensions & Packaging
Width: 200mm x Height: 350mm x Depth: 200mm
Tags
Chinese Baijiu, Oriental Aesthetics, Packing design
Production Technology
This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.
Design Challenge
This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.
Research
Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.
Inspiration
Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.
Project Duration
The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.
Operation Flow
In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.
Image Credits
HuaYun Design

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