Unicorn Rebrand Vizuelni identitet by Yating Liu is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2024
Unicorn Rebrand Vizuelni identitet
by Yating Liu
Client: Yating Liu
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #154412The Design
About Unicorn Rebrand Vizuelni identitet
Dizajnerka Yating Liu osvežila je brend njujorškog kamiona sa meksičkom hranom u eksperimentalnom projektu. Dizajn koristi živopisne boje i značke kako bi privukao mlade studente. U logu, "Uni" predstavlja univerzitet, dok "Corn" predstavlja Tacos. Motiv jednoroga, popularan među mladima, pristaje brendovom nedeljnom uvođenju novih ukusa. Logo kreativno kombinuje elemente prema španskoj gramatici. Stavke menija takođe uključuju termine vezane za fakultet, obezbeđujući unificirani vizuelni sistem povezan sa suštinom brenda.
The Recognition
About the Гвоздена награда A' Design Award
Unicorn Rebrand Vizuelni identitet је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Unicorn Rebrand Vizuelni identitet буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Unicorn Rebrand Vizuelni identitet заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Dimensions & Packaging
- Loyalty card 90mm x 54mm
- Tags
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Production Technology
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Design Challenge
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Research
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Inspiration
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Project Duration
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Operation Flow
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
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