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Itsso Slimtissue Pakovanje za maramice by Hyung-Woo Park

Itsso Slimtissue Pakovanje za maramice by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн паковања Competition Category.


СребрнаПаковање· 2024

Itsso Slimtissue Pakovanje za maramice

by Hyung-Woo Park

Client: Itsso Slimtissue

Сребрна награда A' Design Award Winner in Паковање Category

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The Design

About Itsso Slimtissue Pakovanje za maramice

Itsso Slimtissue je premium pakovanje za papirne maramice za lice sa tankim cilindričnim telom. Oblik je inspirisan bambusom, sa uskim telom nalik stabljici i zaobljenim poklopcem. Glavno telo je izrađeno od specijalnog papira, koji omogućava štampu preko cele površine od 360 stepeni za jasno brendiranje. Maramice su izrađene od 100 procenata bambusove pulpe u dva sloja. Pakovanje je lagano i tanko, pa se lako nosi i uklapa u držače za čaše u automobilu. Nakon što se maramice iskoriste, kutija se može ponovo upotrebiti na više od 50 načina, na primer kao kutija za odlaganje ili držač za olovke.

The Recognition

About the Сребрна награда A' Design Award

Itsso Slimtissue Pakovanje za maramice је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Itsso Slimtissue Pakovanje za maramice буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Itsso Slimtissue Pakovanje za maramice је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging
Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags
Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology
The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge
Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research
Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration
Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration
This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow
A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members
Creative Director and Brand Manager, Hyung-woo Park
Image Credits
Joint Creative Co., LTD. 2023

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