Hao Prawns Pakovanje začina by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Hao Prawns Pakovanje začina
by Jin Zhang
Client: Wuhan Sanbu Brand Design
Гвоздена награда A' Design Award Winner in Паковање Category
- 12,397
- Verified Award Winner
- Verify Award Status for #154739
The Design
About Hao Prawns Pakovanje začina
Dizajneri koriste veliku površinu bele boje kako bi se razlikovali od drugih sličnih proizvoda, koristeći kombinaciju poznatih likova iz pokera i raka kako bi kod potrošača stvorili osećaj poznatosti; Pošto se kineski karakteri imena brenda lako pogrešno izgovaraju, dizajner je kreirao engleski logo brenda koristeći kineske pinyin anotacije. Dodavanje tona olakšava pravilno izgovaranje imena brenda, a oblik tona podseća na znak potvrde, formirajući pomoćnu grafiku za brend.
The Recognition
About the Гвоздена награда A' Design Award
Hao Prawns Pakovanje začina је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Hao Prawns Pakovanje začina буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Hao Prawns Pakovanje začina заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
- Dimensions & Packaging
- Width 185mm x Depth 45mm x Height 256mm
- Tags
- Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
- Design Challenge
- This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
- Research
- These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
- Inspiration
- This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
- Operation Flow
- On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
