Freeway Loud 3D animacija proizvoda by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
СребрнаФилм· 2024
Freeway Loud 3D animacija proizvoda
Client: Morgan Studio
Сребрна награда A' Design Award Winner in Филм Category
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The Design
About Freeway Loud 3D animacija proizvoda
Freeway Loud je trodimenzionalna animacija proizvoda kreirana za brend obuće. Animacija prikazuje cipelu unutar industrijskih okruženja, gde mašine naizgled oživljavaju proizvod. Cipela je modelovana tehnikama hard surface modelovanja u programu 3ds Max, koristeći fotografije kao referencu. Teksture su izrađene od slika kože i digitalnih četkica, a scene su renderovane pomoću Vray-a u rezoluciji 1920 x 1080 piksela. Animacija je napravljena za onlajn upotrebu, a cilj je da privuče pažnju isključivo slikama, bez objašnjavajućeg teksta.
The Recognition
About the Сребрна награда A' Design Award
Freeway Loud 3D animacija proizvoda је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Freeway Loud 3D animacija proizvoda буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Freeway Loud 3D animacija proizvoda је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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