Craftflow Papirno pakovanje by Linghui Li is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Craftflow Papirno pakovanje
by Linghui Li
Client: 野米yemi
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #156551The Design
About Craftflow Papirno pakovanje
Craftflow spaja funkcionalnost sa estetikom u pakovanju sapuna, naglašavajući prilagodljivost temperaturnim promenama, održivost i minimalističan dizajn inspirisan prirodom. Za razliku od standardnog pakovanja, ovaj izbor odražava jednostavnost i ekološki etos. Četiri jedinstvena dizajna pričaju priče inspirisane prirodom i zanatlijama, nudeći bekstvo od gradskog života i povezujući korisnike sa prirodom. Pristup kompanije Craftflow predstavlja inovaciju, održivost i duboko uvažavanje prirodne lepote u dizajnu proizvoda.
The Recognition
About the Гвоздена награда A' Design Award
Craftflow Papirno pakovanje је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Craftflow Papirno pakovanje буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Craftflow Papirno pakovanje заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
- Dimensions & Packaging
- 24cm x24cm
30g single-coated paper - Tags
- Collage, Nature, Aromatherapy, Artisan
- Production Technology
- Two-color silk screen printing
- Design Challenge
- In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
- Research
- In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
- Inspiration
- CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
- Project Duration
- This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
- Operation Flow
- The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
- Patents
- Copyrights belong to Name Li, 2023.
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