Painting Scenic Splendor Grafički dizajn by Dayan Shangguan is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2024
Painting Scenic Splendor Grafički dizajn
Client: Beijing Forestry University
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #157257The Design
About Painting Scenic Splendor Grafički dizajn
Ovaj projekat predstavlja bezuslovnu ponudu prijema dizajniranu za Univerzitet šumarstva u Pekingu. Projekat se sastoji od tri dela: koverte, pisma prihvata i ilustracija. Dizajn koverte pametno koristi presavijanje papira kako bi formirao spoljašnje pakovanje, čime se štede proizvodni materijali. Pismo je izrađeno od ekološki prihvatljivog papira, što dodatno odražava njegovu ekološku prirodu. Konačno, ilustracija prikazuje lepotu i znamenitosti Univerziteta šumarstva u Pekingu.
The Recognition
About the Бронзана награда A' Design Award
Painting Scenic Splendor Grafički dizajn је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Painting Scenic Splendor Grafički dizajn буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Painting Scenic Splendor Grafički dizajn сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.
- Dimensions & Packaging
- Offer letter size: 203mm x 287mm, Illustration size: 203mm x 287mm, Envelope size: 209mm x 293mm x 5mm.
- Tags
- Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student
- Production Technology
- The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.
- Design Challenge
- The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.
- Research
- Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.
- Inspiration
- This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.
- Project Duration
- The project spanned four months and was designed in Beijing
- Operation Flow
- This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.
- Team Members
- Dayan Shangguan
Yuxin Liu
Qiaoxin Tan
Bujin Hong
Wanting Liu - Image Credits
- Beijing Forestry University
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