Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2024
Jo Chu NAORAI JOCHU
Client: Naorai Co., Ltd.
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #157858
The Design
About Jo Chu NAORAI JOCHU
Naorai je kreirao novu formu sakea destilovanjem bez toplote, omogućavajući da ukus sakea ostane netaknut. Kako bi se predstavila dubina i spokojstvo japanske kulture, koriste se „shide" (papirne trake) koje pomažu u evociranju svetog prostora. Kako bi se izrazila lepota sakea, Nosigner je pratio oblik balona napunjenog vodom stvorenog površinskim naponom i evocirao trenutak kada prečišćene kapi vode padaju.
The Recognition
About the Сребрна награда A' Design Award
Jo Chu NAORAI JOCHU је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Jo Chu NAORAI JOCHU буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Jo Chu NAORAI JOCHU је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world. - Team Members
- Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto
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