Eterno Dizajn brenda by Sunghoon Kim is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2024
Eterno Dizajn brenda
by Sunghoon Kim
Client: Eterno
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #157869The Design
About Eterno Dizajn brenda
Dizajnirao je brend Eterno, koji predvodi vrhunsku stambesku kulturu Koreje. Kako bi postao prvi stambeni prostor i vodeći brend u stambenoj kulturi u Aziji arhitekte svetske klase Rafaela Monea, u Cheongdamu, reprezentativnoj korejskoj elitnoj četvrti, dizajnirao je brend Eterno postavljajući pravac brenda i uspostavljajući filozofiju brenda zasnovanu na arhitektonskim delima. Kroz bezvremensku lepotu, Eterno teži trajnosti koja obuhvata ne samo umetničku vrednost prostora već i iskustvenu vrednost vremena.
The Recognition
About the Гвоздена награда A' Design Award
Eterno Dizajn brenda је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Eterno Dizajn brenda буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Eterno Dizajn brenda заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
- Dimensions & Packaging
- Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
- Tags
- ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
- Production Technology
- Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
- Design Challenge
- Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
- Research
- Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
- Inspiration
- The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
- Project Duration
- The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
- Operation Flow
- With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
- Team Members
- Creative Director: Kim Sunghoon
- Image Credits
- Kim Sunghoon
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