Villa Booth Sajamski štand by Smart Design Expo

Villa Booth Sajamski štand by Smart Design Expo is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Сајамска архитектура, ентеријери и изложбени штандови Competition Category.

СребрнаСајам· 2024

Villa Booth Sajamski štand

by Smart Design Expo

Client: Smart Design Expo

Сребрна награда A' Design Award Winner in Сајам Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Villa Booth Sajamski štand

Villa Booth je sajamski štand kreiran za predstavljanje proizvoda jednog brenda. Dizajn je inspirisan konceptom gradske vile i spaja modernu arhitekturu sa prirodnim materijalima. Enterijer se prostire na 527 kvadratnih metara i koristi drvo, kamen i teksturirani malter. Zemljani tonovi su kombinovani sa crnim akcentima kako bi se stvorio miran i prefinjen ambijent. Proizvodi su prikazani u okruženjima koja podsećaju na pravi dom, tako da posetioci mogu da razumeju svaki predmet u upotrebi. Raspored nalik vili podržava direktan kontakt sa proizvodima i sa brendom.

The Recognition

About the Сребрна награда A' Design Award

Villa Booth Sajamski štand је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Villa Booth Sajamski štand буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Villa Booth Sajamski štand је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
Dimensions & Packaging: 2850 mm x 1850 mm x 600 mm
Materials: stone imitation board, plate imitating brushed steel, board imitating structural plaster, walnut wood panel
Tags: booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology: We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
Design Challenge: The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
Research: This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
Inspiration: The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
Project Duration: The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
Operation Flow: This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
Patents: Trademark (2023) Smart Design Expo.
Team Members: Designer: Marzena Michalska
Project Manager: Agnieszka Skora
Image Credits: Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #1: (Photographer) Patryk Lewinski, 2023
Optional Image #2: (Photographer) Patryk Lewinski, 2023
Optional Image #3: (Photographer) Patryk Lewinski, 2023
Optional Image: #4: (Photographer) Patryk Lewinski, 2023