Sinten Pakovanje za kafu by Louis Yiu is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2024
Sinten Pakovanje za kafu
by Louis Yiu
Client: SINTEN Coffee Roastery
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #158597The Design
About Sinten Pakovanje za kafu
Izazov ovog projekta dizajna pakovanja bio je osmisliti kako na pakovanju predstaviti ono čime se Sinten Coffee Roastery ponosi - pružanje kupcima najsvežijeg ukusa i arome prženih zrna kafe. Kako bi se poruka brenda besprekorno integrisala u vizuelni identitet, dizajner je inspiraciju pronašao u zakonima prirode kroz analizu i dekonstrukciju. Savršene proporcije koje u potpunosti iskorišćavaju prednosti vrhunske kafe prikazane su linijama, što čini pakovanje vizuelno privlačnijim.
The Recognition
About the Гвоздена награда A' Design Award
Sinten Pakovanje za kafu је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Sinten Pakovanje za kafu буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Sinten Pakovanje za kafu заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- Dimensions & Packaging
- Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm - Tags
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
- Production Technology
- One color printing. Material: Moisture-proof zipper bag and paper
- Design Challenge
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- Research
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- Inspiration
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself. - Project Duration
- The project duration is 2 months and is designed in Taipei.
- Operation Flow
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series. - Patents
- Copyrights belongs to Sinten Coffee Roastery
- Team Members
- Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- Image Credits
- A.S.M.D. Creations
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