Starka Wildside Dizajn boce i etiketa by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2024
Starka Wildside Dizajn boce i etiketa
Client: MV Group
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Starka Wildside Dizajn boce i etiketa
Porodica Starka, zasnovana na dubokim tradicijama, ima novog člana - mladalački odvažnu Starka Wildside. Negovane kroz vekove, karakteristike ukusa su sada dopunjene neočekivanim priukusom divljih kupina. Držeći se u okvirima tradicionalnih pića, dizajn ambalaže za ovaj proizvod ima za cilj da prenese dašak svežeg vazduha i u vizuelnom smislu. Lik rode, koji je postao simbol porodice Starka, ovog puta je dobio poseban mladalački izgled.
The Recognition
About the Сребрна награда A' Design Award
Starka Wildside Dizajn boce i etiketa је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Starka Wildside Dizajn boce i etiketa буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Starka Wildside Dizajn boce i etiketa је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
- Research
- Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
- Inspiration
- Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
- Project Duration
- Stumbro Starka Wildside was updated in 2023.
- Operation Flow
- With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
- Image Credits
- Edgaras Marozas (http://www.krop.com/edgarasmarozas/)
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