Hangzhou Scenery Primarna funkcija: Ambalaža za mineralnu vodu by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
Hangzhou Scenery Primarna funkcija: Ambalaža za mineralnu vodu
by Peng Guozhi
Client: Peng Guozhi Strategic Packaging Studio
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #159134The Design
About Hangzhou Scenery Primarna funkcija: Ambalaža za mineralnu vodu
Tekst knjige: Hangzhou Scenery je serija ambalaže za mineralnu vodu zasnovana na staklenoj boci. Boca ima širinu od 60 mm, dubinu od 60 mm i visinu od 210 mm, a zapremina joj je 318 mililitara. Vitak oblik omogućava udoban prihvat. Umesto plastike korišćeno je staklo, tako da se boca može ponovo koristiti, čime se smanjuje količina otpada. Etikete su izrađene tehnikom termotransfera i prekrivaju veliku površinu stakla. Ilustracije prikazuju znamenitosti grada Hangzhoua u Kini, među kojima su Zapadno jezero, Veliki kanal i Nacionalni park močvara Xixi.
The Recognition
About the Бронзана награда A' Design Award
Hangzhou Scenery Primarna funkcija: Ambalaža za mineralnu vodu је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Hangzhou Scenery Primarna funkcija: Ambalaža za mineralnu vodu буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Hangzhou Scenery Primarna funkcija: Ambalaža za mineralnu vodu сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
- Team Members
- Peng GuoZhi
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