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Bedtime Story Pakovanje Butik Čokolade by Xi Yang

Bedtime Story Pakovanje Butik Čokolade by Xi Yang is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн паковања Competition Category.


СребрнаПаковање· 2024

Bedtime Story Pakovanje Butik Čokolade

by Xi Yang

Client: Amovo

Сребрна награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Bedtime Story Pakovanje Butik Čokolade

Ovo je dizajn pakovanja za seriju gurmanske čokolade. Grafika na spoljašnjoj kutiji sugeriše posebno iskustvo ukusa svakog okusa čokolade: bilo da je sjajno, živahno, ili misteriozno i neobično. Za razliku od većine pakovanja čokolade, koja koristi intuitivne uzorke hrane kao vizuelne elemente da predstavi ukus proizvoda, ova serija prenosi bogate asocijacije i emocionalne promene koje donosi ukus kroz neobične grafike sa osećajem priče.

The Recognition

About the Сребрна награда A' Design Award

Bedtime Story Pakovanje Butik Čokolade је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Bedtime Story Pakovanje Butik Čokolade буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Bedtime Story Pakovanje Butik Čokolade је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging
19X7X4.5CM
Tags
Chocolate, Gourmet Chocolate
Production Technology
The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration
Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration
The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

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