Atria Convergence Technologies Mobilna aplikacija za telekomunikacije by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн интерфејса, интеракције и корисничког искуства Competition Category.
СребрнаИнтерфејс· 2024
Atria Convergence Technologies Mobilna aplikacija za telekomunikacije
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
Сребрна награда A' Design Award Winner in Интерфејс Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Mobilna aplikacija za telekomunikacije
Atria Convergence Technologies je interfejs mobilne aplikacije kreiran za pružaoca telekomunikacionih usluga. Aplikacija omogućava korisnicima da upravljaju uslugama, uređajima i plaćanjima na jednom mestu. Česte transakcije dostupne su u samo nekoliko koraka radi uštede vremena. Jasna informaciona arhitektura organizuje sadržaj, tako da se pojedinačne funkcije lako pronalaze. Sadržaj je prilagođen ponašanju korisnika, a nagrade za lojalnost podstiču angažovanje. Bezbednosne funkcije su uključene radi izgradnje poverenja. Modularna struktura omogućava naknadno dodavanje novih funkcija.
The Recognition
About the Сребрна награда A' Design Award
Atria Convergence Technologies Mobilna aplikacija za telekomunikacije је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Atria Convergence Technologies Mobilna aplikacija za telekomunikacije буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Atria Convergence Technologies Mobilna aplikacija za telekomunikacije је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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