Chongqing Bowchuang Enterijer auto salona by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2024
Chongqing Bowchuang Enterijer auto salona
by Horace Davids Engineering Design
Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #159418The Design
About Chongqing Bowchuang Enterijer auto salona
Chongqing Bowchuang je projekat enterijera prodajno-servisnog centra automobila u Čungkingu, u Kini, ukupne građevinske površine od 25.000 kvadratnih metara. Prostor objedinjuje zone za izlaganje vozila, opuštanje i druženje, tako da kupci mogu udobno da provedu vreme čekanja. Dizajn se oslanja na lokalni pejzaž i kulturu, sa stubovima oblikovanim poput stabala drveća i vizuelnim efektima izmaglice. U atrijumu, lift i stepeništa povezuju spratove. Polimerna glina, lagane ploče od veštačkog kamena i ultratanki fleksibilni kameni furnir smanjuju upotrebu prirodnog kamena.
The Recognition
About the Сребрна награда A' Design Award
Chongqing Bowchuang Enterijer auto salona је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Chongqing Bowchuang Enterijer auto salona буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Chongqing Bowchuang Enterijer auto salona је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
- Dimensions & Packaging
- The total construction area of the 4S shop is 25,000 square meters
- Tags
- Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
- Production Technology
- With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
- Design Challenge
- In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
- Research
- Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
- Inspiration
- Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
- Project Duration
- The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
- Operation Flow
- Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
- Team Members
- Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang
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