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See The Unseen Imerzivna efemeralna umetnička izložba by Inception Cultural and Creative Co,. Ltd

See The Unseen Imerzivna efemeralna umetnička izložba by Inception Cultural and Creative Co,. Ltd is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Ликовна уметност и уметничке инсталације Competition Category.


СребрнаЛиковна уметност· 2024

See The Unseen Imerzivna efemeralna umetnička izložba

by Inception Cultural and Creative Co,. Ltd

Client: GuangZhou TaiKooHui

Сребрна награда A' Design Award Winner in Ликовна уметност Category

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Verified Award Winner

Verify Award Status for #159483

Colors

The Design

About See The Unseen Imerzivna efemeralna umetnička izložba

Kako se približava Lunarna Nova Godina, dok većina prihvata vidljiv dizajn zmaja, tim ima za cilj da kreira nezaboravno iskustvo zmaja koje podiže imaginaciju posetilaca i sećanje na skrivenog zmaja. U partnerstvu sa Penique Productions za Taikoo Hui Mall CNY, integrisane su umetničke tehnike i medijumi kako bi se zmaj učinio nedokučivim pomoću crvene reciklabilne folije za izradu staklene kutije, ovaj ponovo zamišljen prostor nudi osećaj nedokučive prisutnosti koja pojačava uranjanje posetioca u koncept zmaja, sa ciljem da im donese novogodišnje blagoslove u redefinisanom prostoru tržnog centra.

The Recognition

About the Сребрна награда A' Design Award

See The Unseen Imerzivna efemeralna umetnička izložba је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да See The Unseen Imerzivna efemeralna umetnička izložba буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. See The Unseen Imerzivna efemeralna umetnička izložba је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Dimensions & Packaging
L3 GlassBox (33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE)
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Patents
INCEPTION Cultural & Creative Co Ltd.,
Team Members
GuangZhou TaiKoo Hui (Swire Property)
Penique Productions & INCEPTION Cultural & Creative Co Ltd.,

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