MG Next Generation Automobilska prateća aplikacija — аутор Star and Saic Oimt

Дизајн MG Next Generation Automobilska prateća aplikacija аутора Star and Saic Oimt је високо цењени добитник веома престижне награде 2024 Златна награда A' Design Award у категорији такмичења Дизајн интерфејса, интеракције и корисничког искуства.

ЗлатнаИнтерфејс· 2024

MG Next Generation Automobilska prateća aplikacija

аутор: Star and Saic Oimt

Клијент: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Добитник награде Златна награда A' Design Award у категорији Интерфејс

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Верификовани добитник награде

Верификујте статус награде за #159578

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну MG Next Generation Automobilska prateća aplikacija

MG Next Generation je prateća aplikacija za vlasnike automobila, napravljena za mobilne telefone i pametne satove. Aplikacija objedinjuje nekoliko regionalnih aplikacija u jedan globalni proizvod. Funkcije se mogu prilagoditi prema lokaciji i modelu vozila, tako da svaki vlasnik dobija personalizovan skup alata. Trodimenzionalni model automobila prikazan je u virtuelnoj garaži, a heksagonalni vidžeti prate identitet brenda. Režim za goste omogućava ljudima koji nemaju automobil da istraže glavne funkcije pre donošenja odluke.

Признање

О награди Златна награда A' Design Award

MG Next Generation Automobilska prateća aplikacija је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да MG Next Generation Automobilska prateća aplikacija буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. MG Next Generation Automobilska prateća aplikacija ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Ознаке: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Технологија производње: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Дизајнерски изазов: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Истраживање: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Инспирација: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Трајање пројекта: up to 6 month, China
Ток рада: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Чланови тима: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Заслуге за фотографије: Star