5100 Gazirana Narandža by Bo Yang is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2024
5100 Gazirana Narandža
by Bo Yang
Client: Beijing Bofly Design Co.,ltd.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #159760The Design
About 5100 Gazirana Narandža
Font brenda u grafičkom prikazu ističe jedinstvenu regionalnu prednost, pošto potiče sa nadmorske visine od 5100 metara, što ga čini autentičnom glečerskom vodom sa snežne visoravni. Tri obojene trake simbolizuju tibetanske molitvene zastave, stapajući se sa zasneženim planinama i tibetanskim pismom kako bi se stvorio prepoznatljiv imidž brenda koji besprekorno spaja etničke elemente sa savremenom vizuelnom estetikom. Slika tibetanskih molitvenih zastava koje lepršaju na vrhu zasneženih planina pod jarkim suncem pobuđuje osećaj inspiracije i uzdizanja.
The Recognition
About the Бронзана награда A' Design Award
5100 Gazirana Narandža је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да 5100 Gazirana Narandža буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. 5100 Gazirana Narandža сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand font in the graphic reflecting the unique regional advantage of being sourced from an altitude of 5100 meters, making it a genuine glacier water from the snowy plateau. By combining hand-drawn oranges with color blocks, a unique visual presentation is formed. Three colored ribbons symbolizing Xizang prayer flags, which, combined with snow-capped mountains and Xizang script, create a personalized brand image that blends ethnic elements with modern visual aesthetics.
- Dimensions & Packaging
- 65mm*65mm*120mm
- Tags
- Orang Soda Design, Fizzy Orang Design, Can Beverage Design
- Production Technology
- Conventional aluminum beverage can
- Inspiration
- The scene of Xizang prayer flags fluttering in the wind atop snow-capped mountains under the bright sun gives people an inspiring and uplifting feeling. The designer hopes that everyone who tastes this soda can feel uplifted, energized, and passionate from the very first sip.
- Project Duration
- The project started in October 2023 in Beijing and finished in December 2023 in Beijing.
- Operation Flow
- First glance will catch sight of the distinctive 5100 and a hand-drawn large orange. People immediately recognize her taste and brand at first sight, conveying both what the customer wants to magnify and the information consumers need to know, a win-win situation .Xizang is a place of longing for all those seeking inner peace, and prayer flags are its most representative elements. When people see prayer flags and snow-capped mountains, it's as if they are immersed in them. When people drink soda made from local ingredients, coupled with the unique taste sensation it brings, they will feel very pleased.
- Team Members
- Bo Yang
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