Xuannao Master Cha Identitet brenda by Chushan Design is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2024
Xuannao Master Cha Identitet brenda
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Сребрна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Xuannao Master Cha Identitet brenda
Xuannao Master Cha je identitet brenda kreiran za kineski brend gaziranog čaja. Logotip prikazuje pandu koja vežba kineski Ći Gong ispod znaka za Ći, ispisanog jarko narandžastom kaligrafijom. Figura pande, po imenu Da Ći Sja, ima dostojanstven izraz i sugeriše herojstvo i živahan duh. Ove osobine su povezane sa mehurićima u čaju. Kaligrafija i panda ukorenjuju brend u istočnjačkoj kulturi i čine piće bliskim lokalnim potrošačima. Logotip nema fiksnu veličinu, tako da se njegove poze i razmera mogu prilagoditi svakoj primeni.
The Recognition
About the Сребрна награда A' Design Award
Xuannao Master Cha Identitet brenda је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Xuannao Master Cha Identitet brenda буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Xuannao Master Cha Identitet brenda је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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